Behind the scenes of online fraud

    

I sat down on Thursday with someone who watches the underground criminals who are trying to break into people’s bank accounts and steal their money. And the picture isn’t pretty.

Online fraudsters are coming up with more types of dangerous attacks and more sophisticated methods, says Uri Rivner, head of new technologies for RSA Consumer Solutions, which is owned by EMC.

I’ve already written about how the cybercriminals are borrowing organizational structures from the mafia and even legitimate businesses, and have further explored the threats from identity fraud. Rivner filled in some details with his assessment of how the fraudsters are operating. He talked about the “Fraud Supply Chain” in which harvesters steal the data and then sell it to people who are expert at turning the data into cash by emptying out the bank accounts.

The two sides of this e-commerce underground communicate via informal marketplaces on IRC Chat channels. They also sha... Read More

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This post was written by admin on September 26, 2008

Turning Visitors into Customers

    

Visiting a company’s website could result in a cold call.

Business websites often encourage visitors to leave contact information so that sales staff can get in touch, but this only rarely works. “How do you leverage otherwise anonymous traffic?” asks Martin Longo, chief technology officer of startup Demandbase, based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of compute... Read More

Posted under Technology News

This post was written by admin on September 26, 2008